The lazy agents way to collect a paycheck

I was working another post and in my research came across a comment from Marc Davison (1000 Watt Consulting Blog) that really fit the exact phrasing for what I was trying to convey. ?Mmm, when did not having to work hard become the path to success? Oh yeah, 1997-2005. I wish we can scroll back time. I wish I could sit around and collect paychecks by doing little or nothing.?

The comment above was in response to a post regarding implementation of Web 2.0 services by Reactors, or lack there of. Things like this blog for example. Yes there are quite a few of us that GET IT especially when it comes to Tampa Bay Real Estate. Blogging and Real Estate seems to be a bit more lofty of a goal for too few. We, are a rare minority in the scheme of National Real Estate statistics. Ok, so where am I going with this ?

Well, besides the whole Real Estate Technology thing, I think one of the larger problems with our industry is the lack of oversight by the Brokers, much the same has transpired with the mortgage industry. No way your saying?.say it isn?t true ?

Let me share these two small stories with you to help explain my point.

1. A local Buyers Agent works with an out of town client (out of town meaning out of State or out of the Country) who wants to invest in a large home and has a set price in mind. The agent locates a suitable home and helps to buy the home at the full asking price of the seller. Where this gets interesting is that the agent never attempted to negotiate for a lower price for the buyer. This agent in doing this deal just added to the entire housing industry mess we are in. How ? because this agent was truly un-ethical, greedy and lazy to boot. In the current market, not even attempting to negotiate for your client to gain a better price is shameless, regardless of how much money the person has.

2. A seller negotiates with a client to list their vacation home at a reduced rate of 2% if the deal is split between buyer and seller agents. So this agent takes a picture from the client and lists the home on the MLS and waits for the buyers to call. What?s wrong here ? The Agent took the clients picture (which by the way was a very bad shot of the home). The agent did not take any pictures of their own or even suggest to the client that they would need additional pictures to help advertise the listing. There also, was no mention or suggestion of Virtual Tour or brochures (oh, I think the client did the brochures?) and no web marketing. Meaning the listing was not advertised anywhere except the MLS, the Brokers site and Realtor.com (with-1 photo). So now the home has little to no chance of getting a buyer in the current market.

Our industry has gotten a huge black eye lately and agents like these don?t help make it any better. A lot of the agents are the ones that are complaining that Web 2.0 technologies are too hard or complicated. They are the same lazy ones that act as I mentioned above. Those of us that really go the extra mile for our clients continue to get maligned in the media because of our industries lack of oversight in cases like this. And who is to blame ? Mostly the same lazy brokers that are allowing this to happen. Either they are too lazy to educate their teams or they have no clue? It?s time that our industry started to gain a better hand at managing the ethical ways in which we conduct business.

Our clients are getting smarter and more savvy at technology. I think it?s time for an over haul of our Realtor s ethics pledge, or rather the methodology to ensure that the agents and or brokers that allow this are sent packing.

If your a home owner that has had a bad experience like this or even an agent, speak up.

• Do you agree ?

• Disagree ?

• Maybe you have a better way of addressing this ?

• Inquiring minds would like to know ?

Please leave a comment.

Related Posts:

Why we should embrace change

MLS Data compliance and NAR vs. DOJ

Will you find your home on Roost ?

Another NEW Generation Real Estate Platform, joined the likes of Trulia, Realtor.com and Zillow earlier this week. I believe their actual launch was on Wednesday the 23^rd.

Roost.com says they will partner with MLS?s and Brokers. They claim they are unlike other online models in that, ?Roost?s network of broker sites ensures consumers have access to comprehensive MLS listings in major metropolitan areas across the U.S., via close collaborations with MLSs and leading local brokers that can help them find their next home.?

From what I can tell they are predominantly covering the West Coast now and are in about 13 markets. It is too soon to tell if and when they will develop into the South and the Florida Markets.

From a quick overview of their platform, I noticed right off the bat that they have optimized the site for Fire Fox Browser which is great. But they may have missed a beat here. As most Realtors know, almost all of the MLS?s at present require usage of IE and in fact do not work well with Fire Fox. But then again Fire Fox is a much better browsers in my book and many Realtors could do well to add it to their tools.

Gregg Swann over at Blood Hound Blog did a really great job of describing what Roost is all about and how they intend to market their product so I would invite you to take a look at his excellent post on Roost.

If I had one initial comment to make, it would be that the folks over at Roost should spend a little more time on their blog. Using a template advertising someone else’s free WP template does not give the professional polished look you would associate with a New Technology Company that is looking to compete with some of the bigger league players. Other than that I can?t wait to kick the tires and see what this will do for us here in the South and more specifically, the Greater Tampa Bay Area Real Estate markets.

Is Roost a tool for you or your clients to use ?

Related Posts:

Newspaper ads for listings a dying breed

Zillow Newspaper advertising alliance – So What ?

Why we should embrace change

I actually found this video while looking at the 1000 Watt Blog as I was waiting on hold for customer support for over an hour for something that has in my mind been broken. You may notice that I have not been posting on as regular a basis as I had anticipated for the New Year, This is due in large part to my hosting service company having major technical issues that they cannot seem to get resolved. Anyways less I digress here, the relation to Real Estate is really very apropos.

As Marc Davison comments on his Blog ? Why not fix what isn’t broken? Would that not be a great way to gain advantage over the masses embracing complacency? ?

Take a look at the Video below:

OK, I am experiencing technical difficulties at the moment that prevent me from directly posting the video (embedding) so I have to post the link instead. After you view the video please continue with the rest of the post

http://www.youtube.com/watch?v=AAtkoje4-eM

Now that you have seen this?most people look at this and ?say ,wow what a neat idea!

Zillow Newspaper advertising alliance – So What ?

The press is a buzz with the news that Zillow has signed a deal with 11 major publishers that equates to 282 Newspapers.

With the new arrangement, real estate ads placed with these news papers will automatically get placement on Zillows web site.

I say so what ?

While this may be good for Zillow in raking in some cash from the Newspaper Publishing industry, Realtors can already do this from many different sources.

Savvy Realtors that have embraced Technological changes and are up to speed on Web 2.0, are doing this now. Any Realtor worth his or her salt knows that 80% of the buying market goes to the Internet first. Spending money on a dying medium like news papers is literally throwing money out the window. In the current Economic client and down turn in the market, I would put my money and expertise where it gets the best results. I am sorry but the statistics don’t-support the News Papers as a viable source for Residential Real Estate sales as they once did.

Which is interesting because in Zillows Press release they pretty much back up my comments above, but they stick to the story line that “to brokers and agents, the paper is a core marketing tool.”

“Reading the weekend real estate section is a ritual that many enjoy and to brokers and agents, the paper is a core marketing tool. Now, the process of real estate discovery will be further integrated into the online world. We are honored that this consortium of newspaper companies has chosen Zillow as the partner to fast-track their presence in the digital real estate world,” said Lloyd Frink, Zillow president. “Research shows that 80 percent of home buyers use the Internet in the home-buying process. That, combined with Zillow’s audience of engaged real estate enthusiasts, creates a huge opportunity for local brokerages looking to expand their reach online.”

How many buyers have told you that they found your listing from a News Paper advertisement or circular vs. other traditional methods and the Internet ?

While I am-sure their are some markets that will still support this model, it is a dying market segment. I think the News Paper Publishing Industry knows this and jumped at the opportunity. I would not put it past them to now raise their rates ?