The lazy agents way to collect a paycheck

I was working another post and in my research came across a comment from Marc Davison (1000 Watt Consulting Blog) that really fit the exact phrasing for what I was trying to convey. ?Mmm, when did not having to work hard become the path to success? Oh yeah, 1997-2005. I wish we can scroll back time. I wish I could sit around and collect paychecks by doing little or nothing.?

The comment above was in response to a post regarding implementation of Web 2.0 services by Reactors, or lack there of. Things like this blog for example. Yes there are quite a few of us that GET IT especially when it comes to Tampa Bay Real Estate. Blogging and Real Estate seems to be a bit more lofty of a goal for too few. We, are a rare minority in the scheme of National Real Estate statistics. Ok, so where am I going with this ?

Well, besides the whole Real Estate Technology thing, I think one of the larger problems with our industry is the lack of oversight by the Brokers, much the same has transpired with the mortgage industry. No way your saying?.say it isn?t true ?

Let me share these two small stories with you to help explain my point.

1. A local Buyers Agent works with an out of town client (out of town meaning out of State or out of the Country) who wants to invest in a large home and has a set price in mind. The agent locates a suitable home and helps to buy the home at the full asking price of the seller. Where this gets interesting is that the agent never attempted to negotiate for a lower price for the buyer. This agent in doing this deal just added to the entire housing industry mess we are in. How ? because this agent was truly un-ethical, greedy and lazy to boot. In the current market, not even attempting to negotiate for your client to gain a better price is shameless, regardless of how much money the person has.

2. A seller negotiates with a client to list their vacation home at a reduced rate of 2% if the deal is split between buyer and seller agents. So this agent takes a picture from the client and lists the home on the MLS and waits for the buyers to call. What?s wrong here ? The Agent took the clients picture (which by the way was a very bad shot of the home). The agent did not take any pictures of their own or even suggest to the client that they would need additional pictures to help advertise the listing. There also, was no mention or suggestion of Virtual Tour or brochures (oh, I think the client did the brochures?) and no web marketing. Meaning the listing was not advertised anywhere except the MLS, the Brokers site and Realtor.com (with-1 photo). So now the home has little to no chance of getting a buyer in the current market.

Our industry has gotten a huge black eye lately and agents like these don?t help make it any better. A lot of the agents are the ones that are complaining that Web 2.0 technologies are too hard or complicated. They are the same lazy ones that act as I mentioned above. Those of us that really go the extra mile for our clients continue to get maligned in the media because of our industries lack of oversight in cases like this. And who is to blame ? Mostly the same lazy brokers that are allowing this to happen. Either they are too lazy to educate their teams or they have no clue? It?s time that our industry started to gain a better hand at managing the ethical ways in which we conduct business.

Our clients are getting smarter and more savvy at technology. I think it?s time for an over haul of our Realtor s ethics pledge, or rather the methodology to ensure that the agents and or brokers that allow this are sent packing.

If your a home owner that has had a bad experience like this or even an agent, speak up.

• Do you agree ?

• Disagree ?

• Maybe you have a better way of addressing this ?

• Inquiring minds would like to know ?

Please leave a comment.

Related Posts:

Why we should embrace change

MLS Data compliance and NAR vs. DOJ

Why we should embrace change

I actually found this video while looking at the 1000 Watt Blog as I was waiting on hold for customer support for over an hour for something that has in my mind been broken. You may notice that I have not been posting on as regular a basis as I had anticipated for the New Year, This is due in large part to my hosting service company having major technical issues that they cannot seem to get resolved. Anyways less I digress here, the relation to Real Estate is really very apropos.

As Marc Davison comments on his Blog ? Why not fix what isn’t broken? Would that not be a great way to gain advantage over the masses embracing complacency? ?

Take a look at the Video below:

OK, I am experiencing technical difficulties at the moment that prevent me from directly posting the video (embedding) so I have to post the link instead. After you view the video please continue with the rest of the post

http://www.youtube.com/watch?v=AAtkoje4-eM

Now that you have seen this?most people look at this and ?say ,wow what a neat idea!

Newspaper ads for listings a dying breed

New Report by media experts Borrell Associates Inc.forecast the demise of newspaper advertising as one of the staples for Real Estate listings.

“Real estate brokers and agents will continue to devote more marketing budgets to online media. This year they will spend $2.6 billion on online media and by 2012 online will topple newspapers share“.

This is indeed interesting and backs- up what many of us in the NEW Media segment have been preaching to the old guard. There is a change in the wind and it is happening much sooner and faster than Real Estate Agents and Brokers will be happy with.

I have posted several articles over the last few weeks discussing the merits or the lack thereof, pertaining to Web 2.0 adoption by the Real Estate industry as a whole, and in particular how NAR has responded at their recent convention in Vegas. (NAR members with Ostrich syndrome on Web 2.0 ) (National Association of Realtors details 10 Year Plan)

Many in the Real Estate industry still fight this notion as one recent commenter said, “The Internet is a a powerful tool as we all know, but I don?t think we can completely discount the amount of buyers that search the newspapers still these days. The paper in my market has an excellent real estate section every Sunday. I generate a lot of calls from classified ads so I know they are still reading. You have to keep things diversified.”

While this may be true today, the statistics show a rapidly declining market for newspapers and an incremental rise in-online advertising. As the Baby Boom generation completes their last home purchases, the next generation, X, Y and ?? will be accustomed to using the Internet.

Borrell’s report also forecasts; that online advertising revenue will grow by 12.4 % in 2008 and print ad spending will continue to decline at an accelerated pace. The print advertising medium is expected to shrink by as much as 16% in 2009 increasing to 13% in 2010. Online real estate advertising will have surpassed print by 2011.

The writing is on the wall and as Zillow makes agreements with Newspaper companies for add sharing revenue it is apparent they know this too is coming.

So if you are one of the ones still sitting on the fence and wondering why you should even bother with taking your advertising online, or investing the time to learn about blogs ? I think this is your call. If this pans out, that means that you would have about 3 years to get up to speed. Meantime the early adopters will be taking valuable market share that you knowingly gave away.

Technology can be daunting, but their is a lot of help in the market with more on the horizon. If you approach the inevitable change with openness and embrace it, you will find yourself much better able to handle the questions you will surely get from prospective clients inquiring about your approach to media advertising and your online presence.

I think the days are fast approaching when simply being an expert in your area of the Real Estate community is not enough. You also have to know how to market yourself and your expertise in the new medium. Not because I or any other media pundit says you should. The real drivers for adoption will be your customers, who will demand it.

Related Posts:

Are Florida Realtors up for the challenging time ahead ?

National Association of Realtors details 10 Year Plan

Zillow Newspaper advertising alliance – So What ?

NAR members with Ostrich syndrome on Web 2.0